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I want to help you with your business challenges... 
Talk soon,
"In a world of change, the learners shall inherit the earth, while the learned shall find themselves perfectly suited for a world that no longer exists."
Eric Hoffer
Hey, it’s me Benson Garner here. You should know that I am first and foremost a husband, father, son, brother, friend, and a believer. Second to that, I’m a creative business designer, strategist, innovator, entrepreneur, and lifelong learner native to Mesa, AZ, USA. I am the owner and co-founder of The Innovation Principle, a boutique business design firm with a focus on innovation and strategy. I am also a mentor and advisor to numerous entrepreneurs and executives.

I’m passionate about helping people grow their businesses at exponential rates. I'm an experienced international leader and manager with a background in consulting, corporate training, sales and marketing, content and curriculum development, startups, and community. My primary areas of focus include strategy, innovation, business model and value proposition design, customer development, entrepreneurship and startups, and corporate intrapreneurship. I'm dedicated to providing the best quality of service and have a strong history of generating high client satisfaction.  
Here’s just a few of the things that I do regularly:


Leveraging my background in content and curriculum development and taking a customer centric focus, I customize each training program to meet the specific needs of my clients. 


An experienced coach and true listener. I’ve coached hundreds of innovators and entrepreneurs, helping them to overcome barriers and achieve successful results.


An engaging and experienced speaker on topics of entrepreneurship, innovation, customer development, and business modeling. 


My proven methods are designed to help innovators reduce risk, minimize waste, and quickly identify the most repeatable, scaleable, and profitable business models.
Still want to learn more about me? Read my full bio and some of my blog posts.
Creating new products and launching new businesses is hard work! It requires countless hours of painful effort and the precise deployment of scarce resources. It's no wonder the failure rate is so high. Let me guide you and your team to breakthrough innovations.
 "There’s only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else."
Sam Walton
I believe my work speaks for itself. Take a look at some of my recent projects below.


  • AAPEX Conference - Las Vegas, NV - Nov 2015
  • ABQid Speaker Series - Albuquerque, NM Jun 2015 | Albuquerque, NM & Los Alamos, NM - Feb 2016
  • APIC Conference - Scottsdale, AZ - Sep 2014 | Scottsdale, AZ - Mar 2015 | Scottsdale, AZ - Sep 2015
  • KEEN Winter Conference - Scottsdale, AZ - Jan 2015
  • Valor Economico Social Innovation, Corporate Efficiency and Productivity Forum - Porto Alegre, Brazil & Belo Horizonte, Brazil - Nov 2014
  • HARDI Executive Leadership ConferenceNashville, TN, USA - April 2014


  • Faculty Associate at ASU School of Sustainability - Tempe, AZ, USA - January 2013 - Present
  • Business Model and Value Proposition Training and Workshop at Medtronic - Tempe, AZ - Nov 2015 - Feb 2016
  • Business Model Workshop at Women Presidents Organization - New York, NY - Jan 2016
  • Business Model, Value Proposition, and Lean Startup Training at INBIA - Orlando, FL - Sep 2015 | Bordentown, NJ - Dec 2015
  • Business Model and Value Proposition Training at ACT - Iowa City, IA, USA - May 2014
  • Business Model and Value Proposition Training at MasterCard - Purchase, NY, USA - Jul 2013 - Feb 2014
  • Business Model Workshop at Johnson & Johnson Digital Health Masterclass - Berlin, Germany & Barcelona, Spain - Sep 2013 - Oct 2013
  • Instructor at ASU Rapid Startup School - Scottsdale, AZ, USA - Oct 2012 - May 2013


  • Content Development at Strategyzer - Toronto, Canada & Switzerland - Mar 2013 - Jan 2016
  • Long Range Strategic Planning at Strategic Market Alliance - Charlotte, NC - Sep 2015 | Las Vegas, NV - Oct 2015
  • New Business Development at Intel Corporation, APAC R&D - Shanghai, China - May 2015 - Dec 2015
  • Product Portfolio Strategy at ACT - Iowa City, IA, USA - Aug 2014 | Iowa City, IA, USA Oct 2014
  • New Business Development at Intel Corporation, New Business Initiatives - Portland, OR, USA - Dec 2013 - June 2014 | Chandler, AZ, USA - Sep 2014
  • Business Model Strategy at Intel Corporation, Internet of Things Strategy Office - Chandler, AZ, USA & Santa Clara, CA, USA - Jan 2013 - Feb 2013
  • New Business Development at Intel Corporation, Retail Solutions Division - Chandler, AZ, USA - Mar 2013 - May 2013 | Atlanta, GA, USA - Feb 2014


  • Advisor to Huffman Co. and Client Companies - Los Angeles, CA - Jan 2015 - Present
  • Workshop and Mentoring at NJIT Enterprise Development Center - Newark, NJ - Dec 2015
  • Mentor to Startup Entrepreneurs at ABQid and SFid Accelerators - Albuquerque, NM Jun 2015 | Albuquerque, NM & Santa Fe, NM - Feb 2016
  • Workshop and Mentoring at Starter Studio Accelerator - Orlando, FL - Aug 2015
  • Program and Venture Management at ASU Entrepreneurship & Innovation Group - Scottsdale, AZ, USA - Apr 2012 - Sep 2013
Here's what people I've helped have to say about me:

"Benson recently facilitated a workshop for us on the concepts of Business Model and Value Proposition Design. Benson was a pleasure to have at our company and his knowledge of the material was excellent. He was able to adapt his content to suit our needs, interacted well with the group, and was very patient with the group dynamics during the learning sessions. Benson also delivered a 1 hour seminar to the general campus, which was very well received. HIGHLY RECOMMEND BENSON for workshops of this type."

Peter Tortorici | Manager, New Product Integration at Medtronic

"Benson is a leading practitioner of business model design and innovation. Besides his excellent skills, he's simply a great guy to have on your team."

Alexander Osterwalder | Co-Founder of Strategyzer and Author of Business Model Generation

"Benson is a fantastic consultant for startup operations within Intel. He injects energy into our incubation efforts and he gets results. With Benson's approach, we are able to accelerate our growth of good ideas and dispense of or reset the bad ideas. In all cases we spend less $ and get results faster than with traditional incubation approaches."

Michael J Reed | Investment Director New Business Initiatives at Intel Corporation

"After having founded and run many businesses, I felt I knew most of what was needed for success. Meeting Benson was an eye-opener. What I learned from Benson has changed the way I think about the internal mechanics of my business. His Business Model Generation work instantly revealed the solution to issues I was struggling to solve and will certainly give me a straight path to success every time I add a new product, business unit, or marketing initiative."

Randy MacLean | President at WayPoint Analytics

"Benson was an excellent motivator to get our team to actually do what had to be done. Because of his efforts we completely changed our business model and won first place in a start-up competition. It is really easy to make excuses to not contact the number of people needed to prove your hypotheses. Talk to Benson. He'll help you do the right thing."

Tom Brown | President / CEO at Phoenix Interface Technologies

"Although my business is successful, I ran into a lot of issues. By asking the right questions and looking at the problem from a new angle, Benson helped me to overcome my fears and move forward with my business. In one month, I generated over 120% more in revenue. Thanks for everything Benson!"

Pierre Lechelle | SaaS Marketer & Growth Hacker

"Benson brought Lean business modeling skills to our company. He was able to provide clear coaching so that our team generated great results. I would easily hire Benson again."

Michelle Tinsley | Director Transactional Retail at Intel Corporation

"We were devoting wasted time and effort on the wrong things until Benson stepped in and helped us see what we could not. He helped us recognize core assumptions we were basing our key business decisions off of and helped us prove/disprove those assumptions. Benson impresses me with his clear, unbiassed metrics-focused advice and direction. Benson comes highly recommended and I will be using his services again in the future."

Jamison Hill | Entrepreneur & Product Designer

"Benson is a consumate professional with a huge knowledge of startup principles, business model canvas and associated business model methodologies, and lean startup. He's a clear and precise thinker and can very quickly cut to the chase on a company's needs and the potential way forward. Benson is an asset to any organization that is trying to plot the future."

Gordon McConnell | Associate Vice President of Entrepreneurship and Innovation at Arizona State University
"Innovation distinguishes between a leader and a follower."
Steve Jobs
Feeling stuck? Need guidance and advice? I WANT TO HELP YOU!
Whatever your problem is, big or small, your business challenges are important to me. Whether you’re looking to optimize your profitability or design new growth engines, it’s my personal commitment to assist you in whatever way that I can. I’ve helped executives, managers, innovators and entrepreneurs all over the world in companies big and small. I WANT TO HELP YOU TOO! So please, don’t hesitate to ask me ANYTHING.

I provide advice for FREE! All you have to do is fill out the form on the right and connect with me on social media. You can also schedule a FREE CALL with me. We can meet over the phone, Skype, G+ Hangout, or whatever else suits you. Just click the button below. 

Are you ready to design a world class business? LET’S CREATE SOMETHING!
Lakeside, AZ, USA
(480) 627-9978
Copyright © 2016 | Benson Garner Innovation and Strategy Design | All Rights Reserved
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